I am a passionate executive in marketing & communication specialising in digital activation, brand strategy, and product development for premium and luxury brands. I enjoy crafting impactful brand strategies established on a thorough knowledge of the market and I know how to build a faithful relationships with my customers, partners, and co-workers. I am a dynamic leader, with a lot of ideas and the drive to implement them. I am keen to undertake challenges, as much in my professional as in my personal life.
This qualification explores the major grape varieties and important wine regions in which they are grown. I have learn about the styles of wines produced from these grapes as well as key classifications and labelling terminology. An overview of the key categories of spirits and liqueurs was also provided.
Details and Extracurriculars
Key learnings of the programme :
How wine is made
What factors influence wine style
The key white and black grape varieties and their characteristics
The important wine-producing regions of the world in which these grapes are grown
The production of sparkling, sweet, and fortified wines
Label terminology
Food and wine pairing principles
The principal categories of spirits and liqueurs, and how they are made
This master program is aimed to train top executives to be able to plan and implement marketing and communication strategies for SME as major firms or public organizations.
Details and Extracurriculars
Fundamentals of Marketing and Communication - Tools and techniques of Marketing and Communication - The fields of operation of Marketing: B2B, Services, Mass Consumption, International, Political... - Job Marketing : Skills and Personal development, Career development...
Credits in thematic options:
Design and Development of luxury Service & products
The Bachelor Program is aimed at all those wishing to move into roles involving action and communication within a firm, in functions as varied as marketing, management, sales and export with a specification in Digital Marketing.