I am a passionate executive in marketing & communication specialising in digital activation, brand strategy, and product development for premium and luxury brands. I enjoy crafting impactful brand strategies established on a thorough knowledge of the market and I know how to build a faithful relationships with my customers, partners, and co-workers. I am a dynamic leader, with a lot of ideas and the drive to implement them. I am keen to undertake challenges, as much in my professional as in my personal life.
Brand Manager
Mumm
December 2015
to December 2017
Full-time
Paris
France
- Project/products development, implementation and evaluation of consumer based: Repack of the full range,
Design of limited editions and VAPs. - ATL and BTL Asset Development, PR and Sponsorship and Digital and Social Management.
(Talent manager for David Guetta, DJ) - Brand and strategic plans in relation to a defined portfolio, programs and projects.
- Business analysis : P&L review, A&P budget to manage for the brand
- Key market leader : Australia
- Management of an Assistant Brand Manager
Detailed Description
- New Product Development process from concept through to new product.
- Development of a 360 activation campaign for the new product: Mumm Rose
- Project responsibility across different activation touchpoints within the global platform #DareWinCelebrate.
- Supporting the Marketing Manager in the development of Masterbrand ATL and BTL assets based on new brand compass.
- IBP (Integrated Business Planning) Manager for the brand: Development of quarterly digital and social content toolkits for markets.
- Liaison agent with Digital, Legal, Purchase, Finance & Comms teams to ensure asset development and communications are in line with the plan.
Company website